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Monarch Airlines puts celebrities through their paces

Monarch Airlines puts celebrities through their paces Monarch Airlines has been putting a group of 10 celebrities through the rigours of running a commercial aircraft as part of a new reality television series.

Due to air on ITV2 during the autumn, the programme is titled CelebAir and is hosted by Angellica Bell.

During the series the celebrities will be trained by Monarch to do various jobs at the airline, including cabin crew and check-in staff.

The twist is that people can actually purchase tickets to fly on CelebAir which went on sale before the well-known personalities finished basic training at Gatwick Airport.

Passengers can travel on CelebAir to sun-soaked destinations such as Alicante, Faro, Ibiza, Malaga, Tenerife, Menorca, and Cyprus.

They will travel in a custom liveried Monarch airbus plane in the CelebAir colours of blue, green and yellow.

Prior to this, celebrities will have to pass through an exhaustive six-week basic training course that is approved by the Civil Aviation Authority (CAA).

Zai Bennett, controller of ITV2, told ttglive.com that "CelebAir promises to be a huge reality event".

"This definitely isn't a show for work-shy celebrities, we're taking on a real plane, with real passengers with real holidays to go on - it promises to be an amazing trip," she added.

CelebAir is one of various initiatives by Monarch to reposition the brand to a much younger and trendier customer base.

The airline also has a successful partnership with lifestyle brand Hed Kandi to create the specialist service FlyKandi which operates from the UK to Ibiza.


Airline News posted on 15 July 2008

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